CASE STUDY
Role:
Creative Direction
Art Direction
Design
Brand Strategy
Scope:
Creative Strategy
Marketing Strategy
Brand Design
Copy Editing
Project Management
Credits:
Video & Motion Graphic production: external freelance talent
Flexagon goes from startup to standout.
Flexagon, a leading DevOps platform provider, empowers enterprise IT and software leaders to navigate intricate technology landscapes for measurable business impact. After seven years of growth, a rebrand was in order.
The aim was a full rebrand, including their product FlexDeploy, to drive market growth in a competitive DevOps arena. The previously homegrown and outdated branding no longer aligned with organization and product excellence. Redesigned branding, digital assets, social media, print collateral, video, and a vastly improved website launched in early 2022, boosting bottom-line results and brand awareness.