Lenders One Cooperative

The Lenders One cooperative was established in 2000 as a national alliance of independent mortgage bankers. Its strength is in the community–hundreds of member organizations originating some $780 billion in lending, making Lenders One the most prominent retail mortgage entity in the U.S. It’s a vast network of know-how and a comprehensive portfolio of leading-edge products and services.

With the B2C and B2B sides of the business, the rebranded assets had to consider both types of creative applications. An agency partner created a new logo, and the rest of the brand was developed in-house, including everything needed for a complete visual brand guideline. The brand was consistently applied to various platforms and materials. This includes a new website, marketing materials, sales collateral, events, experiential design, and membership kits. These kits feature branded Yetis, essential documents for members, and other necessary items for new members, all neatly packed in a branded box.